LEXUS LS 500 - FORGED FROM PASSION

When it came to creating the next generation of their flagship sedan, Lexus decided to go against the industry trend of minor model updates, and instead opted to burn their old design and start over from scratch. So it felt only befitting to relaunch the Lexus LS – their most important unveiling of 2017 – with a short film depicting the passion it took to forge this new vision from the ground up.

Revealed at the 2017 Detroit Auto Show, the film also Introduced the world to Lexus’ new global tagline and positioning: Experience Amazing, and has since been viewed over 1.8 million times worldwide.