LEXUS - Variable Load Coupling Rear Orientation System (aka. V-LCRO)

Few things are more important to Lexus than the connection between driver and vehicle. It’s this pursuit of perfection that lead us to consider a new strategy to engage and entertain consumers - Lexus's first ever April Fools campaign.

RESULTS:

The campaign managed to garner over 535 Million PR impressions, 1.5 Million YouTube views, 736,000 social media engagements, over 1,800+ social media mentions, be featured in over 100+ online publications (TIME, AdWeek, Mashable, LA Times, Buzzfeed), and get talked about on NBC’s The Today Show.

AWARDS & FEATURED PUBLICATIONS/WEBSITES:

- Los Angeles Times
- BuzzFeed
- TIME Magazine
- FORTUNE
- Mashable
- ADWEEK
- Graphis Awards (Silver)
- The Today Show / NBC


CREDITS:

Client - Lexus
Agency - Team One
Year - 2016
Creative Team - Austin Muncy, Jon King, Jon Ruppel, Craig Crawford
Film Director - Nate Weaver