THE 2019 CADILLAC XT4

The largest, and costliest, product launch for Cadillac in 2018. This complimentary pillar-focused campaign marked a turning point for the brand - as our work became the benchmark for Cadillac’s look and feel going forward. To say the client loved them would be a massive understatement. Because they made us cut over 50 of these films and plastered them freaking everywhere.

CREDITS:

Client - Cadillac
Agency - Rokkan
Year - 2018
Creative Team - Austin Muncy, Rob Rooney
Film Director - Joe Wright
Film DP - Pete Konczal

LEXUS LS - DEEPLY CRAFTED

When you ignore everything and focus on creating the world’s best luxury vehicle, what will come to surface will be nothing short of extraordinary. Rise to distinction in the immaculately crafted Lexus LS.


CREDITS:

Client - Lexus
Agency - Ogilvy Japan
Year - 2022
Creative Team - Austin Muncy, Fabien Delmotte, Morris Ku, Greesh Jos
CGI Partner - Fox&Wizard

LEXUS - SHOW AND TELL

We could tell you how amazing our vehicles are... we could show you how amazing our vehicles are... or we could do both. From electrification, to off-roading and hospitality – when you step into a Lexus, you'll discover more than just a remarkable drive, but an experience that is amazing in every detail.

https://futuredeluxe.com/work/lexus
https://discoverlexus.com/stories/inside-the-lexus-experience

AWARDS:

ADSTARS/MADSTARS 2023 - Vehicles: FINALIST
ADSTARS/MADSTARS 2023 - Design / Typography: FINALIST

CREDITS:

Client - Lexus
Agency - Ogilvy Japan
Year - 2023
Creative Team - Austin Muncy, Fabien Delmotte, Morris Ku, Greesh Jos, Doug Schiff
CGI Partner - FutureDeluxe
CGI Team - Adrian Lawrence, Dean Mathers

LEXUS ELECTRIFIED - DUO TONE

For years, we’ve worked tirelessly to develop a range of advanced Electrified vehicles, each engineered to be the perfect balance of power and sustainability, to bring together human and machine like never before. A powerful dichotomy, housed within the same body. Introducing our diverse range of Lexus Electrified Vehicles, available today. With even more, tomorrow.
CREDITS:

Client - Lexus
Agency - Ogilvy Japan
Year - 2021
Creative Team - Austin Muncy, Fabien Delmotte
Film Director - Naoto Ikeda

LEXUS - MAKING LUXURY PERSONAL

To launch Lexus’ new Brand Vision, called “Making Luxury Personal”, and redefine luxury for the company’s next chapter, we created a deep and intricate Global Campaign – consisting of 2 Launch/Manifesto TV spots, 5 Social films, photography, writing, etc. And what’s more, we did it all for less than $200,000.

https://discoverlexus.com/stories/redefining-luxury-by-making-it-personal/


CREDITS:

Client - Lexus
Agency - Ogilvy Japan
Year - 2022
Creative Team - Austin Muncy, Fabien Delmotte, Doug Schiff
Film Director - Q

AIR WICK - FAMILIAR FAVORITES

One of the oddest assignments I've worked on. Air Wick decided to create this new line of scents inspired by the smells of home. Because apparently homes don’t smell enough like home?

They also decided to pair with the most random partner brands: Snuggle fabric softener, Cinnabon cinnamon rolls, and Baby Magic baby powder. But it’s this absurdity that lead us to create a series of extremely quirky and fun TV commercials, featuring the iconic characters from each partner brand.

The best part though, was seeing it all seep into pop culture – As our Snuggle spot became one of the most popular meme’s of 2014. Go ahead, google "Snuggle bear meme"...

CREDITS:

Client - Air Wick
Agency - Havas Worldwide
Year - 2014
Creative Team - Austin Muncy, Ron Rosen, Jeremy Pippenger
Film Director - Craig Brownrigg
Film DP - Vincent Warin

LINCOLN - CLICK TO PURCHASE

The perfect example of when execution is everything. A very simple message, filmed in a totally breathtaking way. You can now search and buy your new Lincoln via THE INTERNET.

Originally slated to run online-only, our spot was so well received that the client ponied up the cash to run it nationally on TV. It was also selected and featured on Creativity too.

- Creativity-Online


CREDITS:

Client - THE LINCOLN MOTOR COMPANY
Agency - Hudson Rouge
Year - 2015
Creative Team - Austin Muncy, Roe Laophermsook, Jeff Payne
Film Director - Samuel Bjarki Petursson, Gunnar Pall Olafsson
Film DP - Katelin Arizmendi

LEXUS - DECEMBER TO REMEMBER

After 19 consecutive years of remembering December, that iconic "bow moment" needed a bit of a reboot. Rather than celebrating the moment you get the gift of a new Lexus, we decided to highlight all the moments that happen after. Because the greatest gifts keep on giving. ...Also, when was the last time you saw a December Sales Event ad featuring Halloween costumes and summer fireworks, instead of stockings and Christmas trees? Uh, you haven't.

CREDITS:

Client - LEXUS
Agency - Team One
Year - 2018
Creative Team - Austin Muncy, Eric Stiles, Jason Brady, Craig Crawford
Film Director - Patrick Daughters
Film DP - Tim Hudson

CADILLAC - BLACKWING V8 ENGINE

It's not often you have the opportunity to affect a product itself. Cadillac asked us to name their newest hand-made V8 engine – a predecessor to the famous Northstar Engine.

We came up with the name "Blackwing" from the marlets, or small black birds, that once adorned the original Cadillac coat of arms. A nod to the brand’s history of performance and speed. It also just sounds bad-ass.



CREDITS:

Client - CADILLAC
Agency - ROKKAN
Year - 2018
Creative Team - Austin Muncy, Rob Rooney