TOYOTA - PASS THE BATON

Toyota's message was simple: the desire to pass along a healthy planet to the next generation. So to convey the importance of passing on a brighter future, we utilized the visual metaphor of a "Relay Race". The hope was to inspire the need for people everywhere to join in, to make carbon neutrality a possibility. Because it'll take more than Toyota doing it's small part - it'll take every one of us to affect real change.

We're all in this race together; to pass on a planet everyone can be proud of. Toyota - Beyond Zero